Performance Circle

Our client, a prominent international pharmaceuticals company, chose to rebrand an established incentive compensation program to have a stronger focus on building a high performance culture. They developed a new name, Performance Circle, that better reflects that goal with emphasis on excellence as both a journey and a destination.

The Challenges

Our client came to Signal for help producing the promotional materials that will introduce the rebranded program to the company's sales force. The objective was to clearly communicate the new identity and to get the sales force excited and enthusiastic about working hard to qualify for the rewards program.
Signal developed the branding for the resort destinations featured in the first year of Performance Circle.

View All Projects