It’s been predicted that tablets will soon overtake laptop sales (by 2016 or sooner). Because of this, it’s not surprising companies continue to look for ways to integrate tablets into their sales processes. For many businesses it makes a lot of sense:
- Reduces traditional printing and distribution cost
- Engages better using interactive multimedia
- Ensures your sales team is delivering consistent information
- Content updates can be made centrally and available to everyone at the same time
Here are two ways Signal helped our client John Deere leverage the iPad as part of their sales process.
Originally designed as a tool to help dealers showcase certain product features that are hard to demonstrate on the showroom floor, the app uses video, 3-D imagery and animations to engage potential customers and help them decide whether a lawn tractor or zero turn mower is the best fit for them.
Download the App
John Deere Water
Released just this week, this iPad app serves as a sales tool for dealers, offering a searchable library of marketing materials for John Deere’s irrigation products. Users can read brochures or watch a variety of videos, all categorized by product – no more fiddling around to find the right video or printed sales sheet.
Download the App
Both of these were created as native apps, a choice that allows for greater customization and for all of the content to be embedded, so that no Internet connection is necessary.
However, native apps are not the only solution. Depending on your needs, you can consider web-based apps, publishing platforms like Adobe Digital Publishing Suite, or even eBooks as a possible answer.
I know first hand that sales teams are always looking for tools that can help them engage a prospect and improve a sales presentation. These are just two ways we’ve helped the same company in this effort. How might you use the iPad?