A proven process for success.

Simple steps that yield winning results.

Tackling a major project like a web site launch or a multi-platform marketing campaign can be a complex and daunting proposition, but we've established a sound methodology to guide you through every step of the process. Following are the four building blocks that form the foundation for each assignment Signal undertakes.

1 Listen

We start with the fundamental ingredient to building any successful relationship - listening. We immerse ourselves in your world and set clear goals and objectives. We ask a lot of questions. We define your target audience, where they do their thing and what makes them tick. Listening also means understanding your vision, your schedule and your budget. Then we develop a proposal that defines a cost-effective solution and our deliverables.

2 Think

From there, we put our thinking caps on and things start to get exciting. We analyze research and look at your project from every possible angle to define the right approach to your project and provide you with a blueprint for success. In fact, our entire staff routinely participates in "special forces" idea sessions to find fresh perspectives and make innovative connections for our clients.

3 Create

Now it all starts to come together. Brand positioning gets articulated and marketing plans are formulated. Multiple design concepts are explored and copy is fleshed out. You choose from our presented creative options and the winning direction is refined to perfection. Web sites are built, tested and optimized. Videos come to life. Marketing materials hit the press, databases are switched on and the big launch goes live.

4 Deliver

Now that we've built it, let's plug it in and let it rip. We connect your brand story with your audience and start building lasting customer relationships. Campaigns are launched, managed and analyzed. Prospects start clicking and customers start talking. And we start listening all over again.

1 Listen

2 Think

3 Create

4 Deliver

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Sigmit Project Management System

Years ago we recognized the need for a tool to help us manage the above process. So we built our own online solution and named it Sigmit. Our entire workflow is streamlined and monitored through this proprietary, custom-built web application.

Every aspect of time, money and resources is documented to keep progress on track and meet your deadlines. Clients have the option of using Sigmit's extranet feature to access real-time status and budget updates on your projects.