Category Archives: Marketing Materials

Hop to It! Quick Turnaround on Travel Designs

In February 2012 we met with our client Novartis Animal Health about creating a visual theme for an incentive trip to celebrate a successful sales year for employees – the surprise for us was that the trip was set for March!
Travel Designs - Novartis Animal Health

The trip destination was Puerto Rico, so we knew we had a graphically fun and vibrant place to work with. We went to work quickly collecting reference and inspirational imagery to use while we were coming up with the two theme concepts. One design team focused on the resort’s location, on a cliff directly overlooking the ocean, while the other chose to focus on the lush tropical vegetation and wildlife – specifically, the native Puerto Rican coqui frog. Those little guys are adorable.

Both concepts were very well received and ultimately the client went with the coqui frog. Since the timing to step-off the required design components was so immediate, both teams went full steam ahead to create a refined package of design materials based on the selected concept. In less than four weeks we sailed through the approval process, completed production and had everything delivered on time for the trip.

I think even the coqui frog himself would be impressed.

Signal Working with ADF (American Dance Festival)

American Dance Festival, Gala Invitation

Having previously worked with the American Dance Festival on their annual report design, Creative Director Woody Holliman is excited about another upcoming project for ADF. Here are shots of previous work he did for ADF while at Flywheel: the Gala Invitation featuring dancers from Shen Wei Dance Arts. It’s not every day you find a client willing to use translucent envelopes and sealing wax!

This next assignment from ADF Director Jodee Nimerichter will be even more challenging.  “Signal will be designing a capital campaign brochure and marketing strategy to help ADF expand their facilities and programming in the local community,” says Woody. “We can’t wait to get started!”

Signal’s Second Helpings at The Full Belly Feast

The Full Belly FeastSignal is pleased to announce our support of The Full Belly Feast, the 9th Annual Fundraiser for The Full Belly Project, scheduled for Saturday, February 26, at Coastline Convention Center in Wilmington, NC.

This marks Signal’s second year as a sponsor of the fundraiser, and we have updated the promotional poster and event graphics we designed last year for the event.

The Full Belly Project is a non-profit organization whose mission is to design and distribute income-generating agricultural devices to improve life in developing countries. The Full Belly Feast is a globally inspired evening of exotic cuisine, live music and auctions to benefit The Full Belly Project’s charitable efforts. Founder Jock Brandis was recently interviewed on North Carolina Public Radio’s The State of Things program.

To learn more and purchase tickets, please visit The Full Belly Project.

The Full Belly Feast
Coastline Convention Center
501 Nutt Street, Wilmington, NC
Saturday, February 26, 2011
6 p.m. – 10 p.m.

Signal Sponsors Full Belly Project Fundraiser

Feast Against Famine poster by SignalSignal is proud to be a Gold Sponsor of The Full Belly Project’s 8th Annual Feast AGAINST Famine Fundraiser. The event is scheduled for Saturday, February 20, at Coastline Convention Center in Wilmington, NC.

The Full Belly Project is a non-profit organization whose mission is to design and distribute income-generating agricultural devices to improve life in developing countries. Feast AGAINST Famine is a globally inspired evening of exotic cuisine, live music and auctions to benefit The Full Belly Project’s charitable efforts.

Signal donated our design services to create a set of promotional materials for the event, including a flyer, poster, tickets, program and email design. Among the local artists donating their work to be auctioned is Kristin Gibson, wife of Signal partner John Gibson.

Dinner Party by Kristin Gibson

To learn more, please visit The Full Belly Project.

Feast AGAINST Famine
Coastline Convention Center
501 Nutt Street, Wilmington, NC
Saturday, February 20, 2010
6 p.m. – 10 p.m.