
New Dimock & Weinberg Web Site
Signal announced the launch of a new web site for Dimock & Weinberg, DDS, PA, a pediatric dentistry practice located in Wilmington, NC.
The design of the new web site highlights the fun and child-friendly focus of the practice and features downloadable forms to help simplify new patient registration. The site also features an interactive photo gallery that provides visitors with a virtual office tour, while additional pages provide extensive information on what to expect from a child’s first visit to the dentist.
To view the new Dimock & Weinberg, DDS, PA web site, visit: www.ccpedo.com
Signal was honored at this year’s Triangle Ad Club ADDY® Awards with one Gold ADDY for self-promotion collateral along with two judge’s choice awards for individual favorite and for copy. The winning collateral piece was a poster created for Classic Graphics, a Research Triangle printing company, to promote its annual barbecue event. Signal was given full creative carte blanche and chose to spotlight traditional North Carolina barbecue side dishes on this year’s poster.

Signal's Award Winning Poster
Signal’s Gold-winning entry now moves to the District ADDY Awards competitions by virtue of taking top honors in its category. District winners are then forwarded to the third tier, the national ADDY® Awards competition. The ADDY Awards is the largest creative competition in the country with over 60,000 local entries competing in nearly 200 cities.
Check out Signal’s Facebook page for more photos of the event.

web marketing 101 Raleigh NC
Bryan Kristof and Hollace Dowdy presented at this week’s Society for Marketing Professional Services (SMPS) Conference. The seminar, entitled Web Marketing 101: Google, YouTube and Your Web Site, was held at the Raleigh Marriott City Center.
The seminar was a 60-minute no-nonsense crash course in search engine marketing, online videos & web site design, to help attendees achieve the highest impact possible from their web sites. The seminar also featured a case study discussion about the award-winning McKim & Creed web site, created by Signal and recently recognized by ZweigWhite and the Construction Writers Association for outstanding design.
Kristof is the director of marketing at Signal, where he helps clients build powerful brand strategies and integrated marketing programs. He also leads the company’s new media and web marketing initiatives and offers diverse experience with web strategy, search engine marketing, email marketing and web analytics. Dowdy is an account executive at Signal, and is responsible for new business development and managing client accounts throughout the Triangle area. She also serves on the SMPS SERC 2009 Communications committee, where she has been responsible for creating and maintaining the conference website.
You can visit that site, created by Signal, at http://www.smps-seregconf.org/ to learn more about this seminar and other conference highlights.