Posts archived in Marketing
By now, you’ve probably heard of Web 2.0, the new age of Internet use involving information sharing and social collaboration, but lately it seems like an even more innovative take on web communication is on the rise. Social media and networking sites like Facebook and Twitter can be considered the poster children of Web 3.0, but the term is most notably characterized by the shift from “containers” to “objects.”
Tom Wilde, an expert in search engine optimization (SEO,) explains this shift in a recent blog post on SearchEngineLand.com. A short time ago, consumers had to buy an entire album to listen to their favorite song, flip through a magazine or newspaper to read a certain article, and tune into a television network to watch a beloved show. Today, with the introduction of iTunes, Hulu, and countless other web sites and tools, users can find the exact object that they are looking for while bypassing their usual containers.
This presents an interesting challenge to publishers, who must now consider how web users discover their material and cater to this when they publish. Also, how will Web 3.0 affect Internet giant, Google, if the search engine provides links to containers (web sites,) rather than specific objects?
Read the post to learn more of Wilde’s thoughts on the future of the web.
More than a year and a half ago Google began blending results from its specialized channels, like Video, Images, Local and more, into one universal search engine. What this means for today’s Google users is (hopefully) a selection of more relevant results. A search for “inauguration” for example, now returns a blend of News, Images, Video clips, Blog posts and Website results all on the first page and ranked in order of relevance.
What does this mean for a company looking to gain more visibility in search engines? On one hand optimizing web pages for organic visibility in Google has gotten more and more difficult, particularly in cases where the much-sought-after real estate of the first page results has been divvied out into some of these other categories. On the other hand, blended search results mean there are now more opportunities for visibility. To take full advantage of all blended search has made available, today’s search marketing strategy must be all-encompassing, from claiming your Local Business Listing in Google Maps to optimizing press releases and more.
Of these opportunities, online video is predicted to show huge growth in 2009. According to a survey by PermissionTV, 67% of US Marketers plan to focus their online marketing budget in online video in 2009.
Online video major focus for marketers in 2009
Adding video to your marketing strategy or repurposing existing video for increased online visibility could be the right move for your company. For one, adding videos to your website can help increase conversions and convert visitors faster. In addition, videos actually stand a much better chance of ranking in the top ten than any given web page. When done right, adding videos to your website can even make your site more relevant to users, which helps you rank better in Google. The sooner you can get started the better.
Marketing Assistant Kasey Huller has become a Google Certified Individual in the Google AdWords Advertising Professionals Program. The program is an online training and recognition tool for search engine marketers that provides education on managing paid search initiatives. This recognition signifies that Kasey has successfully completed the Google Advertising Professionals Exam, which demonstrates paid search management expertise. Achieving Google Advertising Professional certification is considered a distinction within the search marketplace.
Kasey is the second Signal employee to achieve this certification and will be a valuable addition to our PPC management services.
For more information visit, Google AdWords Qualified Professional.