After clicking the Translate button, visitors see the translations directly on the page.

This can be a great addition to pretty much any site, but particularly useful for site owners who know they have potential with international audiences and may not have the budget to pay professional (human) translators to do a thorough job. Keep in mind Google states that “Automatic translation is convenient and helps people get a quick gist of the page. However, its not a perfect substitute for the art of professional translation.”

If you’re worried Google’s “gist” may do more harm than help, test it! The gadget is powered by Google Translate – test your content here and get an opinion on the quality of the translation. You can also use the Google Translator Toolkit to edit weak areas in the translation of your web pages and set that version as a preferred, global translation.

Site owners should also keep in mind that although this gadget will help make their content more accessible, it will not help them increase visibility in international search engines. And the gadget can’t translate everything. If you’re using elements like text in images or Flash, it’s important to note they will remain in their original language.

On a related note, another new offering from Google Translate is 1-click translations from your browser’s toolbar! Just drag and drop your language from this page (scroll to the bottom) into your browser’s toolbar. Then whenever you want to translate a webpage, just click the new button on your toolbar.

Signal's Award Winning Poster

Signal’s Gold-winning entry now moves to the District ADDY Awards competitions by virtue of taking top honors in its category. District winners are then forwarded to the third tier, the national ADDY® Awards competition. The ADDY Awards is the largest creative competition in the country with over 60,000 local entries competing in nearly 200 cities.

Check out Signal’s Facebook page for more photos of the event.