web marketing 101 Raleigh NC

Bryan Kristof and Hollace Dowdy presented at this week’s Society for Marketing Professional Services (SMPS) Conference. The seminar, entitled Web Marketing 101: Google, YouTube and Your Web Site, was held at the Raleigh Marriott City Center.

The seminar was a 60-minute no-nonsense crash course in search engine marketing, online videos & web site design, to help attendees achieve the highest impact possible from their web sites. The seminar also featured a case study discussion about the award-winning McKim & Creed web site, created by Signal and recently recognized by ZweigWhite and the Construction Writers Association for outstanding design.

Kristof is the director of marketing at Signal, where he helps clients build powerful brand strategies and integrated marketing programs. He also leads the company’s new media and web marketing initiatives and offers diverse experience with web strategy, search engine marketing, email marketing and web analytics. Dowdy is an account executive at Signal, and is responsible for new business development and managing client accounts throughout the Triangle area. She also serves on the SMPS SERC 2009 Communications committee, where she has been responsible for creating and maintaining the conference website.

You can visit that site, created by Signal, at http://www.smps-seregconf.org/ to learn more about this seminar and other conference highlights.