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Facebook’s Aging Audience

February 17, 2009 - 0 comments

Facebook's Aging Audience

As social media titan, Facebook, celebrates its fifth birthday, it seems that the members of the Facebook community are maturing as well. Currently, the fastest growing demographic of site users is women aged 55 and up. A recent tally counted over 717,000 members in this group, marking a 175% increase in number since 2008.

While the growth of this demographic is certainly noteworthy, members of Facebook who are over age 55 account for only 3% of total users. Those who believe that the site is dominated by a much younger crowd, however, might be surprised to learn that teenagers make up only 12% of total users.

To learn more about Facebook’s changing demographics, check out this article written by Helen Leggatt on BizReport.com.



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Category: Marketing, Web Marketing

Tags: Facebook, Social Media, web 2.0.

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