By now, you’ve probably heard of Web 2.0, the new age of Internet use involving information sharing and social collaboration, but lately it seems like an even more innovative take on web communication is on the rise. Social media and networking sites like Facebook and Twitter can be considered the poster children of Web 3.0, but the term is most notably characterized by the shift from “containers” to “objects.”
Tom Wilde, an expert in search engine optimization (SEO,) explains this shift in a recent blog post on SearchEngineLand.com. A short time ago, consumers had to buy an entire album to listen to their favorite song, flip through a magazine or newspaper to read a certain article, and tune into a television network to watch a beloved show. Today, with the introduction of iTunes, Hulu, and countless other web sites and tools, users can find the exact object that they are looking for while bypassing their usual containers.
This presents an interesting challenge to publishers, who must now consider how web users discover their material and cater to this when they publish. Also, how will Web 3.0 affect Internet giant, Google, if the search engine provides links to containers (web sites,) rather than specific objects?
Read the post to learn more of Wilde’s thoughts on the future of the web.